South by Southwest, the huge tech/film/music conference that takes over Austin every March, has been going for a week now. While I didn't shell out the big bucks for a badge this year, I was happy to see that many of the keynote speeches have been posted online. I just finished watching one from Tina Roth Eisenberg, the creator behind the design blog swissmiss, "designy" temporary tattoo company Tattly, and the Creative Mornings series. In her talk, Tina outlines the rules that she lives by personally and professionally. I found her talk so encouraging for a creative business owner like myself - acknowledging the joy that comes in being about to do what you love and confronting the inherent risks, challenges, and opportunities that arise. Check it out!