My Stationery Show Booth

May 27, 2012

I wanted to share the details of my booth design for the National Stationery Show! When I was planning to exhibit for the first year, I found other stationery companies' blogs with similar posts be extremely informative and helpful, and I wanted to do the same for anyone out there thinking of jumping down the tradeshow rabbit hole. 

Me in the Booth!

The Walls

Since this was my first year to exhibit, I wanted to keep things simple, while still doing my best to show off my designs. I had Manny Stone do white foam core walls, and then used velcro dots to adhere the cards to the wall. The genius to leveling all of the cards and keeping things straight - tape measure washi tape! This was probably my best pre-show purchase. It made lining up the cards beyond easy. I didn't have to worry about making marks on the walls or the top layer of the walls peeling off. (See similar here.)

  

My favorite part of the booth was the hand drawn walls. I actually hadn't originally planned to do this. Given that all of my designs are hand drawn, I thought it would be both eye-catching and a great talking point to have large-scale hand drawn flowers along the walls. We ran out and got thick permanent markers, I sketched a rough design on a sheet of paper, and then went to town on the walls. There was no turning back once I started! 


Lighting

I purchased clamp lamps from Home Depot. I had heard from many past exhibitors that lighting is one of the most important features of your booth, and I wanted to make sure that my designs were well lit. Each lamp was 60 watts, and the combined light from 8 lamps proved to be perfect. Being under the lower ceilings of the Javits helped keep things on the brighter side, too. 

Flooring

For flooring, I used interlocking foam tiles. Armed with a generous discount code, I was able to purchase the tiles for a great price. They proved to be very comfortable to stand on all day and I even had retail buyers remark about how nice the floor felt! 

Signage

I originally had a vinyl decal of my company name and tagline that I intended to place on the back wall, but I got freaked out that would completely ruin it since each tiny letter was a separate piece. I ended up using a canvas sign that I had also printed. I did end up using vinyl decals for my booth numbers. Next year, I definitely want to have a better/cooler sign made. 


Furniture and Accessories

Since I live far from NYC and wasn't shipping a pallet of goods, I needed to keep the furniture simple and as inexpensive as possible. I rented a small table from Freeman and had a fabric runner/topper made with my paisley print. I used a flame-retardant full-length tablecloth beneath it. Hidden under the table were storage cubes holding all of the supplies I needed during the day. Next year, I think I'd want something a little more accessible, as I found myself fishing under the table a lot. We picked up two wooden bar stools at a nearby department store to perch on during the day.


On the table, I displayed some boxed sets of cards and some singles so buyers could see how items were packaged. I also had a sign with details about my products (pricing, minimums, show special, etc.). I was a little worried about putting all of that out there, but buyers seemed to appreciate it. I also had business cards, extras of my pre-show mailer postcard, and my catalog. One of the best things I did was to putting all of my cards on large key rings. I found that buyers really liked to flip through them so they could touch the cards, look at designs up close, find their favorites, etc. 

I was really pleased with how the booth turned out. I received many compliments that the design was fresh, bright, and appealing. I was also very lucky to avoid any major disasters or errors (I've heard some crazy stories of leaking and walls falling). And, of course, I'm already thinking of plans for next year's booth design!


 

100 Responses

sgfevojpmx
sgfevojpmx

October 27, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ulmxosjbjj
ulmxosjbjj

October 27, 2020

Muchas gracias. ?Como puedo iniciar sesion?

diczigfoae
diczigfoae

October 27, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tehbpmvfah
tehbpmvfah

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

mbaagrdzfk
mbaagrdzfk

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

rfvarzxwri
rfvarzxwri

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

sexlbllkkq
sexlbllkkq

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

kdxcjsadzz
kdxcjsadzz

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dnkjrpccln
dnkjrpccln

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

xhegpwecju
xhegpwecju

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

fybwgcpwbj
fybwgcpwbj

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

kqzqrwikpc
kqzqrwikpc

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

slocuayuoq
slocuayuoq

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

vwwqwgeaky
vwwqwgeaky

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

wpfrkikmlg
wpfrkikmlg

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tqvzvxwxud
tqvzvxwxud

October 26, 2020

Muchas gracias. ?Como puedo iniciar sesion?

trdcskbefh
trdcskbefh

October 25, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ucjzavwtfq
ucjzavwtfq

October 25, 2020

Muchas gracias. ?Como puedo iniciar sesion?

fwfnofatsg
fwfnofatsg

October 25, 2020

Muchas gracias. ?Como puedo iniciar sesion?

xrhnphuqbo
xrhnphuqbo

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

xerbiiveth
xerbiiveth

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ujgtzfuibk
ujgtzfuibk

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

myuelxsnas
myuelxsnas

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

axqtuhgoqd
axqtuhgoqd

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

brktwjeeom
brktwjeeom

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

pnxegswbtf
pnxegswbtf

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

chqueggthp
chqueggthp

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

gckdkwgmbz
gckdkwgmbz

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

yqhgdkqhdd
yqhgdkqhdd

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

bqtubrexix
bqtubrexix

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

bmuyzxvucs
bmuyzxvucs

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

fsvcdhjgtp
fsvcdhjgtp

October 24, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ijbnbnelac
ijbnbnelac

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tbmuihyrqj
tbmuihyrqj

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

zyqpxitgca
zyqpxitgca

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

omqafysfoa
omqafysfoa

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tdjyjwohzv
tdjyjwohzv

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dpcylcwecy
dpcylcwecy

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

zkbreoiimr
zkbreoiimr

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

agmesygjxi
agmesygjxi

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

rwducansbv
rwducansbv

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dcdqxvjlhb
dcdqxvjlhb

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

bvqwsnxdxb
bvqwsnxdxb

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

pctkvvmqzr
pctkvvmqzr

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

byyvrremwi
byyvrremwi

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dstunvmhig
dstunvmhig

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

wpekcswleh
wpekcswleh

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dsawfggifg
dsawfggifg

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ftixogdmjm
ftixogdmjm

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ihayjqvqua
ihayjqvqua

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

zdihhypwmp
zdihhypwmp

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

lnvgarnfjc
lnvgarnfjc

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

rlomiidezb
rlomiidezb

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

wzcnyujrfi
wzcnyujrfi

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

mnmgqgehcf
mnmgqgehcf

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

vdbgzyhcoi
vdbgzyhcoi

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

atmpdlavfm
atmpdlavfm

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dckxrlrtco
dckxrlrtco

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

wcbxkscmlq
wcbxkscmlq

October 23, 2020

Muchas gracias. ?Como puedo iniciar sesion?

lxbddcdcnl
lxbddcdcnl

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

qtyydsyhls
qtyydsyhls

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ljhowettlr
ljhowettlr

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

xclnljsevo
xclnljsevo

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

uqzwfdvdtn
uqzwfdvdtn

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

geddrmhdjf
geddrmhdjf

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

jfkxnexjyn
jfkxnexjyn

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

hrofuitwwd
hrofuitwwd

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

abljzqpggq
abljzqpggq

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

uvafauzhkm
uvafauzhkm

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

rjzlvnryya
rjzlvnryya

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

jqniqltqzu
jqniqltqzu

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

cdsekcjeux
cdsekcjeux

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

hpfrgeqmdd
hpfrgeqmdd

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

hhgpxbxwve
hhgpxbxwve

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

icmvxhunor
icmvxhunor

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ghniaxqjiy
ghniaxqjiy

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

oetrocewqd
oetrocewqd

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tqzobcjfow
tqzobcjfow

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

lkaxbipkax
lkaxbipkax

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

nyliastqfv
nyliastqfv

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

zozdeuqnzu
zozdeuqnzu

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

baynadqyqj
baynadqyqj

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

asnpqqnofb
asnpqqnofb

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

gehskmdilw
gehskmdilw

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dqfohueymr
dqfohueymr

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

jfhjgaswfy
jfhjgaswfy

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

pcipjirqqc
pcipjirqqc

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

aozsftegel
aozsftegel

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

hqciwvphqy
hqciwvphqy

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

xptyfatkhq
xptyfatkhq

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dyixrkmnny
dyixrkmnny

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

dhfirwyuxz
dhfirwyuxz

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ztuenbsfvr
ztuenbsfvr

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

ftuilvfgxp
ftuilvfgxp

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

yjdfedxjud
yjdfedxjud

October 22, 2020

Muchas gracias. ?Como puedo iniciar sesion?

yyeiovauvd
yyeiovauvd

October 21, 2020

Muchas gracias. ?Como puedo iniciar sesion?

gzhyyoyryw
gzhyyoyryw

October 21, 2020

Muchas gracias. ?Como puedo iniciar sesion?

jlqkzmeuyp
jlqkzmeuyp

October 21, 2020

Muchas gracias. ?Como puedo iniciar sesion?

obgwbjnlwe
obgwbjnlwe

October 21, 2020

Muchas gracias. ?Como puedo iniciar sesion?

tppzrtdlim
tppzrtdlim

October 21, 2020

Muchas gracias. ?Como puedo iniciar sesion?

Leave a comment

Social Proof