The Happy Cactus Pre-Show Mailer for the National Stationery Show

May 13, 2013

I'm leaving for the National Stationery Show in a few short days, and I can't wait to share my new products with retailers attending the show! Here's a behind-the-scenes look at my pre-show mailer that I recently sent out to stores. It's customary to send invitations to retailers inviting them to visit your booth at the National Stationery Show. This year, I did a 5"x7" flat card using a design based off my new Emerald Flowers patterned card (debuting at the show). 


The front of the card had pertinent information about my booth and new product releases, while the back was covered in the hand-drawn floral vines. The white against the emerald green color really pops!



I decided to use a kraft envelope and wanted to use white ink for the address. One of my favorite parts of the mailer is the floral oval stamp on the front of the envelope that I wrote each retailer's address inside. I had a stamp made based on an original drawing that matched the card's floral vines, then I stamped each envelope using white ink. I used a white gel ink pen (my new obsession) to hand-address each card. 


Finally, I choose the USPS's brand new vintage seed packet stamps. I absolutely adore these stamps and loved the bold flowers against the brown kraft! 

I hope retailers enjoyed receiving these invitations as much as I enjoyed putting them together. See you at Booth 2240 in New York!

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