Revising and Revamping My Wholesale Catalog for Early 2014

January 08, 2014

One of the projects I tackled over the holidays was to edit and revamp my wholesale catalog. (For more background on creating a wholesale stationery catalog, visit this post.)

For the National Stationery Show this past May, I used my existing catalog and created a flyer with new products that could slip inside. This worked well at the time, but as I released more new products in August and early December, I could no longer justify having multiple inserts and knew it was time to revamp my catalog.

I didn't do this sooner for two reasons. First, I knew I'd be releasing a bunch of new cards at the very beginning of 2014 and wanted to wait so these could be included in the new catalog. Second, catalogs are quite expensive to print and I wanted to hold off as long as possible!

Here were my guidelines when revising my catalog:
- Maintain the catalog's existing format. My first catalog was very clear and easy to navigate. I received many compliments on it, remained happy with the existing layout, and knew I didn't need to reinvent the wheel.
- Eliminate slow sellers or tired designs. After two years in business, it's become quite obvious to me what designs sell well and what don't. There were a handful of older designs I really didn't like and I was very ready to remove them from the catalog!
- Make minor revisions to terms and ordering details.
- Add new products.

It was a tedious process, but not nearly as onerous as I thought it would be since I was building off of the skeleton of the existing catalog.

Since this is a relatively quiet time of year, I was able to quickly get these printed from my trusty local printer and ready to send off to retailers! If you are a retailer interested in receiving a catalog, please contact me at hello{at} to have one sent your way. You can also view the catalog digitally here.

Leave a comment