March 06, 2014
I've written here in the past about my love of Pinterest and how small businesses can harness the digital inspiration board site to promote their products. I'm back to share more about why I recommend building an official Pinterest board for your business sooner rather than later.
After analyzing my web traffic, I was happily surprised to find that the majority of my traffic from social sites is coming directly from Pinterest. With Facebook's ever-changing algorithm making it harder that ever to get your posts seen, I think it's an optimal time to lean more heavily on pinning.
So why should you have a business Pinterest page? Here's my top five reasons:
1. It's where users are flocking…and converting to buyers. Web visitors who find your site via Pinterest even have been shown to spend more per visit to you site than those coming from Facebook. Mobile transactions through Pinterest rose 77% between January 2013 and January 2014. Wow!
I found this infographic with more Pinterest statistics fascinating.
2. It's incredibly easy to verify your website on Pinterest. Verifying your site lets other pinners see more information about your company like your complete URL and a checkmark to show that Pinterest has verified your site. All you usually have to do is insert a snippet of code on your website. Follow the steps here.
Side note - It's also quite easy to convert your existing personal page to a business page.
Personally, I don't mind pinning personal things like trips I'm planning or clothing I like to my business page. In fact, I actually think it adds more character to my brand and lets my followers learn more about my tastes and aesthetic.
3. As a business page, you get access to Pinterest's analytics for your boards: see what is getting pinned and repinned. Gain insight into the impressions your pins are making and track trends.
4. You have the ability to use rich pins. These special pins include more relevant details about your products. For example, when someone pins a birthday card from my site to Pinterest, the "rich" pin includes information like price, availability, and where to find it online. This information also stays with the pin regardless of who else repins it.
5. You can easily get code to add Pin It buttons to your product pages.This makes it that much easier for your site's visitors to pin your images. It's one thing to pin images of your own products to Pinterest, but even better when your site's visitors pin images themselves to share with new audiences .
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