Card of the Week: Busy Flowers

September 04, 2012

I hope everyone had a wonderful Labor Day weekend. I can't believe it's already September!! This week's card is the Busy Flowers patterened note card. This hand-drawn pattern began as a free-handed doodle I did for fun. Little did I know it would turn into a popular note card and part of my company's branding.
The original drawing in black ink. Yep, it's all hand-drawn.

I ended up creating the card in two different colorways - a bright blue that really jumps off the page and a bold orange - Tangerine Tango - to be exact, Pantone's 2012 color of the year.
Busy Flowers in Blue
Busy Flowers in Orange
A close-up

I loved how this patterned turned out so much that I ended up incorporating it into Happy Cactus' branding. I felt that the pattern really represented our brand well, featuring the hand-drawn quality of our work, whimsical nature, and fun florals. I used the pattern in Happy Cactus Green on our catalog and other collateral. 

You can shop the Busy Flowers note card online here

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